Financial, Economic and Social Mood Update (May 1, 2019)
Financial, Economic and Social Mood Update (May 1, 2019) In the April 2019 monthly blog we looked at how the modern day automotive industry (the core of global manufacturing) is consolidating by country, by region, by brand and above all by automotive group or alliance. To recap, the largest global players in terms of unit market share by group or alliance are 1) Volkswagen of Germany (29 percent), 2) Geely of China (19 percent), Honda of Japan (14 percent), Peugeot of France (updated and raised to 12 percent compared to the last analysis due to Peugeot’s motorcycle manufacturing relationships with both Yamaha and Mahindra), Toyota of Japan (10 percent), Hyundai of Korea (7 percent) and General Motors of the USA (7 percent). The largest global vehicle market today is China, and the Volkswagen brand name has been number one in China for 30 years and counting – since 1989. 50 percent of all Volkswagen brand vehicles are sold in China (the Volkswagen brand name being the largest marque within the even larger Volkswagen Group). The Volkswagen Group recently launched a brand new entry level marque specifically for the Chinese market under the name “Jetta.” The Volkswagen “Jetta” is of course the sedan version of the Volkswagen “Golf” hatchback – the Volkswagen “Golf” being the modern day successor of the original and venerable Volkswagen “Beetle” economy car. The new “Jetta” brand name is targeted and younger, first time car buyers in the large Chinese market and will include 3 models – one sedan (the “Jetta” itself) plus two SUVs (sport utility vehicles). The “Jetta” brand will be manufactured by the Volkswagen-FAW (First Automotive Works) joint venture in China. There will be 200 brand new retail dealerships across China by December 31, 2019 and these retail outlets will be concentrated in digital…