Financial, Economic and Social Mood Update (April 2, 2019)
Financial, Economic and Social Mood Update (April 2, 2019) In the March 2019 blog we discussed more important topics about the global vehicle manufacturing industry, about valid worldwide environmental quality concerns which need to be addressed and about the pitfalls of succumbing to the highly destructive ideology of socialism. Global new vehicle sales peaked at 95.2 million units in 2017 and declined to 94.2 million in 2018. Much the same happened in the USA, which is the second largest national market after mainland China. The makeup of this market has changed dramatically over time. The dominance of the American companies reached a peak in 1947, when they held 92 percent of global unit sales (50 percent belonged to General Motors alone). How things have changed in the 72 years since then! Today, companies headquartered in Asia have 56 percent of the global market. European companies have 37 percent and US companies have a mere 7 percent. Automotive companies are divided into “groups” (which describes equity ownership) and sometimes into “alliances” which describes cooperation in the areas of manufacturing, sharing of common platforms & parts, and in marketing agreements for various parts of the world market. The largest player today both in terms of unit sales / market share and in terms of capital is the Volkswagen Group (and an alliance above and beyond just the group). The Volkswagen Group (headquartered in Wolfsburg, Lower Saxony, Germany) owns the active brand names of Volkswagen, Audi, SEAT, Skoda, Bentley, Lamborghini, Bugatti, Porsche, Scania, MAN, NEOMAN Ducati, CUPRA and Italdesign Giugiaro as well as the Karmann coachbuilding company. VW is also the major joint venture partner of SAIC Motor of China (Shanghai Automotive Industry Corporation). The VW Group manufactures 10.8 million vehicles per year. SAIC is number one in China, with annual sales of…